We defy you not to get a lump in your throat watching Edeka’s new Christmas commercial.
The German grocery giant has come up with a heart-rending spot to remind us what one of the mains things the holiday season should really be about, and that is spending time with family.
It begins with a retiree returning home, with his dog, to a voicemail from his daughter saying she and her children can’t spend Christmas with him.
He sadly ends up spending the big day alone, with only his decorated tree — and presumably his dog, although we don’t see it again — for company.
Fast forward several months and his daughter, plus her various brothers, all receive news of their father’s death. The offspring, visibly full of regret, return to their family home to pay their respects, and tearfully embrace each other outside.
But when they enter the property, the old man — still very much alive — walks into the dining room and says, “How else could I have brought you all together?”
His relatives are stunned, but fight off the tears to break out into wide smiles and they all end up eating together.
The commercial joins several other efforts by European companies that tug at the heart strings this year, including the “Man on the Moon” by John Lewis and “Justino” by Spain’s “El Gordo” national lottery.
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