Teen movie “Jem and the Holograms” was essentially declared dead on arrival when it pulled in a measly $1.37 million its opening weekend. Despite wide release, “Jem” only managed to average about $545 at each of the 2,413 screens showing it.
The movie, based on a 1980s animated series, continued to tank in the week that followed, making about $160 at each theater. Universal decided to pull it from theaters after only two weeks, at which time it had only brought in $2.1 million.
“This is unprecedented, and shows just how badly this film flopped,” said Jeff Bock, senior box-office analyst at Exhibitor Relations, in an interview with Business Insider. “Not only is it the lowest-grossing debut for a studio film this year, but it’s the worst all-time — by a considerable margin — for any film released in 2,000-plus theaters.”
Another Universal movie, “Steve Jobs,” also continues to struggle. At a cost to Universal of $30 million, the movie has so far pulled in just $16 million since its Oct. 23 opening weekend. According to Box Office Mojo, the movie was pulled from over 2,000 theaters, leaving it to screen at only 421 venues.
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