Surprising Shiseido Ad Highlights Makeup’s Transformative Power

EmbedContent(56289fb0e4b0ec0a38933dea,

,Embed,video,Some({“url”:”https://www.youtube.com/watch?v=5n3Db6pMQ-8″,”type”:”video”,”version”:”1.0″,”title”:”High School Girl? メーク女子高生のヒミツ”,”author”:”SHISEIDO 資生堂”,”provider_name”:”YouTube”,”thumbnail_url”:”https://i.ytimg.com/vi/5n3Db6pMQ-8/maxresdefault.jpg”,”thumbnail_width”:1920,”thumbnail_height”:1080,”cache_age”:86400}))

 

 

This may look like a room full of bored schoolgirls, but all is not what is seems in this clever ad by Japanese makeup company Shiseido.

 

 

The video, which has racked up more than 2.8 million views in the last week, shows what happens when the models are stripped of their wigs and makeup.

 

 

Turns out the “schoolgirls” aren’t schoolgirls at all.

 

EmbedContent(56289fb0e4b0ec0a38933dec,

,Embed,video,Some({“url”:”http://giphy.com/gifs/fQwGZiYItDreo”,”type”:”video”,”version”:”1.0″,”title”:”Animated GIF”,”author”:”Giphy”,”provider_name”:”Giphy”,”thumbnail_url”:”https://media0.giphy.com/media/fQwGZiYItDreo/giphy-facebook_s.jpg?t=1″,”thumbnail_width”:480,”thumbnail_height”:270,”cache_age”:86400}))

 

 

Be sure to watch the commercial to the end to catch a final surprise, and click here to view a behind-the-scenes video that reveals how the ad was made and what products were used for the boys’ transformation.

 

 

 

 

 

Also on HuffPost:

 

EmbedContent(56289fb0e4b0ec0a38933dee,// ,Embed,aolon,Some({}))

— This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.

 

 
 

 
 

 
 

 
 

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s