(VIDEO) The Growth of Addressable Television will Be Powered by Media Agencies, GroupM’s Gotlieb

Addressable TV, the sending of TV ads to specific cable or satellite boxes, is developing but its growth is limited by supply.   MSO’s including AT&T DirecTV, Cablevision and others offer only two-minutes per hour. But that is going to change. It will be driven by media agencies who will buy national programming and allocate spots on the impression level, predicts Irwin Gotlieb, Chairman of GroupM the media buying unit of WPP.

 
 

We spoke with him last week at an event about the future of addressable TV presented by AT&T AdWorks in association with Beet.TV

 
 

Beet Retreat, November 11-13

 
 

Gotlieb will keynote our executive retreat on addressable television at the W Fort Lauderdale.   We are pleased to announce the participants here.  The event is presented by Videology with Nielsen, Adobe and AT&T AdWorks.

 
 
    • Dan Ackerman, Head of Programmatic TV, AOL
 
    • Matt Bayer, SVP, Advanced TV, Magna Global
 
    • Jim Bennette, Director Business Development, Adobe Primetime
 
    • Jason Brown, VP National Sales, AT&T AdWorks
 
    • Jason Burke, VP for Product, Clypd
 
    • Christina Beaumier, Video Lead, Xaxis (WPP)
 
    • Tim Castree, M.D., North America, Videology
 
    • David Clark, President, The Weather Channel
 
    • Randy Cooke, VP Programmatic TV, SpotX
 
    • Kristin Dolan, COO, Cablevision Systems Corporation
 
    • Dave Downey, CEO, INVIDI
 
    • Jamie Eldon, CRO, Federated Media/Media General
 
    • Scott Ferber, CEO, Videology
 
    • Andrew Feigenson, Managing Director, Digital, Nielsen
 
    • Adam Gaynor,VP, Media Sales & Analytics, DISH Network
 
    • Tim Hanlon, CEO, Vertere Group
 
    • Oren Harnevo, CEO, Eyeview
 
    • David Hohman, Managing Director,  Nielsen
 
    • Brent Horowitz, Head, Global Partnerships, TV & Video, Yahoo
 
    • Arun Kumar, President Cadreon (IPG)
 
    • Bill Livek, CEO, Rentrak
 
    • Steve Marshall, CEO, INVISION
 
    • Cameron Meierhoefer, COO, comScore
 
    • Chris Monteferrante, VP Sales, AT&T AdWorks
 
    • Dave Morgan, CEO, Simulmedia
 
    • Steve Murtos, SVP, Director, Starcom MediaVest
 
    • Lance Neuhauser, CEO, 4C.
 
    • Oscar Rondon, Senior Director, of TV Strategy, TubeMogul
       
 
    • Beth Rockwood, SVP, Market Resources, Discovery Communication
 
    • James Rothwell,  VP Agency & Brand Relations, FreeWheel (Comcast)
 
    • Audrey Steele, SVP, Sales, Research, Strategy  FOX Network
 
    • Tracey Scheppach, EVP,  Precision Video, Starcom MediaVest Group
 
    • Ashley J. Swartz, CEO, Furious Corp
 
    • Jonathan Tabak, Group Product Manager, Adobe Primetime
 
    • Ben Tatta, President, Cablevision Media Sales
 
    • Andrew Ward, Group Vice President, Comcast Media 360
       
       
 
 

 

 
 

You can find this post on Beet.TV.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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